Hooters To Sponsor Triple Crown Contender Big Brown

Hooters has signed on as the exclusive sponsor of Big Brown. UPS, the brown-themed shipping company that was was originally the sole sponsor of the horse, inexplicably allowed Hooters to slide in just before Big Brown is set to achieve the pinnacle of its publicity.

Sponsorship deals involving racehorses and jockeys are rare. At the Derby, NetJets, a private aviation company, sponsored the jockeys in the race.

Kelly Wietsma, the president of Equisponse, which represents IEAH Stables, said, "Big Brown has been on the national news, the morning shows and all over the media. There will be 40 million people watching to see of this horse can win the Triple Crown and if he does he's going to be one of the most celebrated athletes in 30 years. And UPS and Hooters will ride the publicity wave with him."

Belmont Stakes, the last leg of the Triple Crown, is tomorrow. Big Brown can make history, don't miss it out! The Belmont post time is 6:25 PM Eastern and it will be broadcast on ABC from 5.